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China’s summer movie competition grows fierce_我的网站

A |     8月24日消息，今年以来微软对Win11系统的改进与升级是有目共睹的，但是围绕Win11的争议也没断过，现在还有很多问题没解决，微软不到庆功的时候。    

    Moviegoers visit a cinema in Shenyang, Northeast China's Liaoning Province, on August 10, 2026. Photo: VCGAs China's summer movie season enters its final month, a sharp divide is emerging at the box office: A handful of highly anticipated films are drawing strong audience interest, while other titles have opted for release delays or full withdrawals amid fierce market competition.
Among the films currently gaining the most momentum, Chinese comedy-drama Once Upon A Time in the Middle East stands out. 
Starring Shen Teng, directed by Wen Muye and produced by Ning Hao, the film began preview screenings this weekend ahead of its official release on Tuesday, with preview box office surpassing 100 million yuan ($14.82) as of Monday.
Meanwhile, Christopher Nolan's latest film The Odyssey, which is set to hit Chinese theaters on August 19, has started preview screenings in several cities, drawing strong audience interest. Preview screenings in some cinemas in major first-tier cities reached a peak occupancy rate of 100 percent, setting a new record for preview screenings in China.
Many moviegoers have struggled to secure tickets for the Hollywood epic. Lin Xiao, a Beijing resident who attended an IMAX preview screening on Saturday, told the Global Times that she began searching for tickets for The Odyssey three days in advance but found that many premium IMAX theaters had already filled most of their best seats.
She eventually chose a cinema in Beijing's Chaoyang district, where audiences even had to line up before entering the theater.
Despite the difficulty in finding tickets, Lin said the film was worth watching because of its storyline, sound effects and overall cinematic experience. She plans to see it again after its official release.
Lai Li, an analyst at ticketing platform Maoyan, told the Global Times that the two films are currently emerging as the main competitors for this summer's final box-office championship.
However, the accessible storyline and strong cast of Once Upon A Time in the Middle East could help it attract a wider demographic, while The Odyssey may face higher viewing requirements due to its high reliance on IMAX screenings and a storyline rooted in classical literature.
The standout performances of these titles add to an already strong summer season. 
According to data from Maoyan, China's 2026 summer movie season - from June 1 to August 31 - had generated more than 8.7 billion yuan ($1.3 billion) in total box-office revenue, including presales, as of 8 pm on Monday. 
The top three films during the period currently are Stephen Chow's Kung Fu Soccer with 2.26 billion yuan, animated fantasy-comedy All Wishes Come True! with 1.44 billion yuan, and Sony's Spider-Man: Brand New Day with 1.27 billion yuan. 
    A dedicated booth for Spider-Man: Brand New Day at a cinema in Beijng's Chaoyang district Photo: Li Hang/GTAdditionally, the summer box office has exceeded 100 million yuan per day for 30 consecutive days.
The summer movie season in 2025 generated 11.96 billion yuan in total box-office revenue. 
Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, predicted that 2026's tally would remain at least on par with 2025's performance and could potentially exceed it. 
However, the success of these top earners has also highlighted the intense competition facing other releases.
Most recently, the mystery film Mystery of Chang'an announced on Wednesday that it was moving its release from Saturday to August 22, following what the team called a careful reassessment. 
Two days later, the official account for Flow, the Golden Globe-winning animated feature, said its planned August 15 re-release in the Chinese mainland would be postponed and rescheduled for a later date. 
They join a growing list of titles squeezed out of the summer race, including the re-release of Kill Bill: The Whole Bloody Affair.
As for now, at least nine films have either withdrawn from their scheduled release dates or postponed their premieres, in what some media outlets have described as one of the largest waves of film withdrawals in recent years.
The withdrawals reflect both common challenges facing the industry and the individual circumstances of each production, Zhang said, noting that a major factor behind many of the schedule changes has been box-office pressure. 
In previous cases, films that performed significantly below expectations after release often chose to leave the crowded market rather than continue competing for limited audience attention. 
By changing their release dates, producers hope to avoid further losses and seek a more favorable window for a second chance.
"Withdrawal is a natural decision for a film seeking to stop losses," noted Zhang.
The trend also reflects the intense competition during the summer movie season, traditionally one of China's most important periods for theatrical releases. 
With multiple major productions competing for audience attention, films with weaker market momentum can quickly lose screening slots and exposure, Zhang said.
Beyond Once Upon A Time in the Middle East and The Odyssey, the Chinese film market still has several new titles set to hit cinemas in the coming weeks.
。    Windowscentral网站前几天还写文章称Win11改动升级太大了，微软应该考虑改名为Win12，现在又写文章批Win11的问题了，他们虽然也承认现在的Win11改进确实很明显。    但是微软还有个核心问题要解决，这就是卡顿，而这个卡顿的根源在于微软并没有打造最好的Windows应用，只是把Webview2等网页打包成了程序。          了解过Webview2这种组件的玩家应该明白他们说的意思，很多时候Win11的卡顿或者内存占用过大都是这个东西导致的，微软前几年之前有个迷思，他们认为的软件发展方向就是网页化，因此开发的很多应用本质上就是把Webview2打包成软件，而不是开发出优化够好的原生应用。

B |     他们提到的例子包括微软Outlook、Teams等应用，不过在国内很多人没怎么用过这两个，所以感受可能不深。

C |     不过他们提出的观点还是值得思考的，微软现在也意识到了Webview2有多坑，目前正在推进用WinUI3框架替代之前的应用，后者的优化更好，更流畅，占用的内存也更低，最近改进的各种对话框、属性等都是在用WinUI3重做之前的古老应用而已。    一句话来说就是微软需要以身作则，自己就应该打造出最好的Windows应用，试想一下如果微软自己的团队开发的Windows应用表现都不太好，那其他开发者还会重视优化吗？道理就是这样的。    

         

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Published on:14:22:12